MarketPro Taps CMO for Sono Bello

Jun 30, 2017

As business becomes more global and complex, and power shifts from producers of goods and services, to consumers, the chief marketing officer’s job of planning and coordinating marketing activities has become more challenging, according to recruiters. But executive search firms have no shortage of assignments for this important C-level position. In one example of this growing need for marketing leaders, executive search firm MarketPro has recruited Tim Surowiecki as the CMO of Sono Bello.

Sono Bello was looking for a strategic marketing leader who could raise its rapid growth to the next level. That included diversifying and modernizing its marketing strategy to better reach its target audience.

Finding the Right Executive

“We always enjoy working with clients who have big growth goals and a track record of success,” said Bob Van Rossum, president of MarketPro and lead on the assignment. “By all measurements, Tim is a fantastic candidate. He’s the complete package and has the marketing vision, leadership and executive presence necessary to be successful in this role. Additionally his data-driven analytical approach will allow Sono Bello to make great decisions on where they invest their marketing dollars for maximum return.”

Mr. Surowiecki previously worked in New York at Horizon Media, where he was vice president of digital media, search & analytics and then, VP, associate managing director of direct marketing. His work in both direct-response marketing as well as digital media give him the experience to tackle Sono Bello’s marketing challenges.

MarketPro exceeded our high expectations,” said Thomas Barr, president of Sono Bello. “We had multiple great candidates to choose from, making for a difficult decision. In the end we are confident we got the best possible person for the role. We are thrilled to have Tim on the team.”

Mr. Surowiecki said he sees his new role as a great opportunity to contribute to the firm’s growth. “I’m thrilled to join the Sono Bello team and look forward to advancing the data-driven marketing investments and analytics practice needed to support the aggressive future growth plans,” he said.

Sono Bello has the largest private group practice of experienced plastic surgeons in the U.S. With its network of professionals collectively sharing their experience and techniques, the organization will continue to build a comprehensive database of the latest body contouring and facial rejuvenation skill-sets and innovations.

Chief Marketing Officers

Current business landscape demands have increased the contribution from chief marketing officers, the latest research report from Forrester and Heidrick & Struggles reveals. The survey found that CMOs are building strong relationships with the head of product and research & development to prepare the organization for digital disruption.

“We see CMOs moving beyond functional expertise to assume responsibility for driving overall growth within their organizations,” said Sheryl Pattek, VP, CMO executive partner at Forrester. “They are evolving into key strategic partners on the executive team, and know that collaboration with the rest of the C-suite will be instrumental to their success.”

Today’s CMO works with the CEO to accelerate the organization and drive transformation. CMOs also collaborate with other members of the C-suite, especially with a company’s top HR executive to shape the company brand,” said Christine DeYoung, a partner at DHR International. “As such, chief marketing executives are gaining rapidly in stature and influence in the C-suite.”

That said, companies continue to use executive search firms to fill this important C-level position. Here’s a look at a few recent assignments taken from the Hunt Scanlon Media archives.