Transformation Not Tyranny

White Papers | November, 2018

By Will Parkhouse

Transformation and disruption are changing nearly all categories: Netflix, the movie business, Spotify, the music industry, Airbnb, hospitality, Uber, transport and Amazon, retail. Why have these companies succeeded and what are the implications for businesses moving forward?

DHR International and Ogilvy & Mather Asia Pacific continue their S_HIFT partnership to explore transformation, what businesses need to do to successfully transform, and provide a framework to do so.