Devices, Diagnostics, & Distribution
New medical technologies and breakthroughs have led to the use of gene-based diagnostics in the detection of diseases.
These new diagnostics, driven by genomics and imaging technologies, are leading to a new area of interest, Theranostics. These new tools and therapies will have an impact on the evolving demographics.
Devices that utilize biotechnology are having an impact on the use of more traditional cardiology procedures. New interventional technologies and procedures in particular in the areas of minimally invasive surgery may reduce the use of some traditional techniques. The convergence of medical devices and pharmaceuticals will challenge traditional protocols and create new marketing opportunities along with challenging operations and regulatory issues. New product developments and/or acquisition will speed the development and implementation of these new technologies.